Common Table
Common Table Brand & Web
Client
Common Table
Role
Brand Strategy & Design
Timeline
6 weeks
Services
Overview
Complete brand identity and web presence for a community-driven restaurant group.
01
The Challenge
Common Table was opening three new locations but their brand felt inconsistent. Each location had its own vibe, and there was no cohesive identity tying them together. They needed to feel like one family.
We developed a flexible brand system — a core identity that adapts to each location while maintaining recognition. The website was built as a central hub: menus, events, reservations, and the story that connects all the spaces.
02
Our Approach
03
The Result
The new brand launched alongside two location openings. Social engagement increased 4x. The website became their primary reservation channel, reducing third-party commission costs by 60%.
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